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Developing a Social Networking Strategy

A Strategic Approach to Applying Social Media to Sales, Marketing and Operations

Social Networking technologies have emerged as the most attention-grabbing communication media for consumers and the hottest topic in media and marketing channels. Powered by user-generated content and increasing consumer distrust of advertising and corporate messaging, social networking technologies create new channels for consumers to connect with one another.

In this white paper, we provide an overview of the dramatic shift in communication brought about by social networking technologies including:

Best practices in developing social networking strategies for businesses and organizations
Key skill sets of individuals and teams required to capitalize on this growing trend
Guidelines to focus ROI analyses on appropriate metrics for the medium aligned with business objectives

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