Social Networking

Case study: Webinar



Learn the steps your organization can take to develop and implement an effective Social Networking Strategy, including:

  • Identifying the five most common objectives for a social strategy and determining which is most important for you
  • Determining when to tap into public social networks versus developing your own private network
  • Describing best practices in public and private social networks through real-life case studies
  • Selecting and deploying the right technology and system features based on your users' needs
  • Developing fact-based ROI metrics and goals


Featured Speakers:

  • Charlene Li, Principal Analyst, Forrester, Inc.
  • Giovanni Calabro, Director of User Experience, Siteworx, Inc.

About the Speakers

forrester

Charlene Li, Principal Analyst, Forrester, Inc.

As a principal analyst on the Devices, Media & Marketing team, Charlene examines the ways new technology will affect how companies deliver information, content, and advertising, as well as how these changes will affect the businesses that provide these services. Charlene is a magna cum laude graduate of Harvard University and holds an M.B.A. from Harvard Business School.

webinar_gio

Giovanni Calabro, Director of User Experience, Siteworx, Inc.

Giovanni Calabro brings over 10 years of experience leading interactive research and design efforts for a wide range of business sectors. As Director of User Experience at Siteworx, Calabro serves a diverse client base including AOL, U.S. News & World Report, National Geographic, and Coldwell Banker Commercial.