Services

Search Engine Optimization

Build a Better User Experience - with SEO

Search Engine Optimization

An effective search program starts with an understanding of your target audience needs and preferences and a holistic view of your technology infrastructure and business goals. That's why at Siteworx, SEO is far from a disconnected line of service. It's a critical component of how we design and build powerful user experiences on the Web. Siteworx SEO Consulting Services leverage our deep experience and proven methodology in assessing user needs and translating those needs into websites that deliver.
You receive a comprehensive analysis and actionable deliverables that provide a clear view of where you are today and what you need to do to improve your site's organic search rankings. You also gain the tools you need to manage and maintain your site for optimal search engine rankings over time.

Siteworx SEO Consulting Methodology

Identifying Your Current SEO State

Step 1: Discovery

A facilitated workshop for audience identification and segmentation. We also prioritize your site content to focus on the areas that promise the highest ROI from a business and user standpoint.

Deliverable:

SEO Discovery Report:
Communicates results of the Discovery phase clearly articulating the business and user priorities, including a snapshot of your site's current search engine rankings.

Step 2: Research

Through focus groups, in-person or on-line intercept surveys, Siteworx analyzes your current audience to determine needs and nomenclature.

Deliverable:

SEO Discovery Report
Summarizes the findings and recommendations identified in the research phase.
Developing Your SEO Strategy

Step 3: SEO Assessment

An evaluation of your site based on a wide range of criteria. For example:
  • Keyword Selection
  • Keywords in Content
  • Meaningful HTML
  • Meta Keywords
  • Meta Descriptions
  • Titles
  • Clean and Descriptive URLS
  • Crawlable and Descriptive Links
  • Indexable Content
  • Design and Technical Considerations, i.e., use of flash, image maps, JavaScript, etc.

Deliverable:

SEO Assessment Report
A summary of your top five content areas based on your current publishing and content management capabilities, with specific steps you can take to improve search engine visibility and rankings.

Step 4: Content Analysis

A review of your content based on the findings of our SEO assessment.

Deliverable:

SEO Content Analysis Report
A best practice guide that aligns your keywords to top prioritized content so that, if necessary, you can begin to manage and maintain your own SEO program.

Step 5: Content Consulting

Through consultation with your copywriters and content owners, we'll share the nuances of content delivery as relates to search engine optimization, i.e., the choice of keywords, repetition of keywords, etc.

Powerful Insights to Drive Your Strategy

As part of our SEO services, Siteworx also provides a detailed snapshot of your site's search engine rankings at the beginning and the conclusion of your engagement. That means you'll have the tools to communicate the value of your investment right away. What's more, you'll gain powerful insight and experience that you can use to develop a fact-based plan for your future SEO investments.

Contact Siteworx today to learn more about our Search Engine Optimization Consulting Services.

For more information, contact your Siteworx Account Manager.

Call: 703-964-1700
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