United Press International

UPI re-opened their Beirut bureau in 2004 to provide immediate coverageof events in the Middle East. Content is provided in Arabic, whichneeds to be supported on the website. The problem was, no one knew ifFlash technology would support Arabic language content. In fact theMacromedia people, developers of the Flash technology, weren't terriblyoptimistic. "We're probably the first Flash site in the world thatsupports Arabic," says Adrianna Avakian, UPI's Marketing Manager."Siteworx just refused to accept that it couldn't be done and, becauseof that, it was done."