Case Studies
Case study: Mayfair Avenue
Mayfair Avenue offers "fashionable necessities for home entertaining" in the form of unique high-quality kitchen and home entertaining products available for online purchase through a secure ecommerce application - with a dash of great visual style.
Siteworx created a visual design which is friendly, sophisticated and inviting with engaging Flash built into the home page to give the impression of modern and specialized products. The use of a distinct accent color can be easily updated to suggest each change in season. The website structure was built to allow for quick expansion and ease of maintenance while emphasizing product variety and quality. Simple and familiar navigation and the use of a breadcrumb trail help make navigation easy.
"I'm thrilled with the design. Visually and usability -- it's a really easy [web]site for the consumer and I've received nothing but praise from customers, colleagues and friends. Everybody says how professional it looks and it really showcases the products," owner Carla Sabloff adds.
Axiom takes care of the rest -- pricing, options turning into different SKUs, exporting for Quick Books and image resizing. The ecommerce implementation will accept and process credit card transactions and provide reports on purchase activity and customers. The statistics Siteworx provide as hosts allows Mayfair Avenue to further focus their product list.
Cross-publishing into marketing campaign categories has helped in doing press releases leading to several mentions in The Washington Post and The New York Times. Sabloff comments, "[My goal was] to create a retail website that looked professional and an online shopping experience comparable to that of any established retail websites. I expressed what I was trying to accomplish and they understood my needs."
"Siteworx has always been extremely knowledgeable of the process and extremely flexible in the design phase. They worked with me to accommodate my requests while maintaining the technical and visual quality of the website."
Design
Carla Sabloff wanted a brick and mortar shop to sell kitchen and entertaining items that can't be found in any Washington-area boutique or chain stores, but inception proved difficult. "I expressed what I was trying to accomplish and they understood my needs." Carla Sabloff
CEO, Mayfair Avenue
She came to Siteworx with the hope of not only showcasing her unique products but selling them online -- in a way that allowed ease of website management while providing a satisfying consumer experience.CEO, Mayfair Avenue
Siteworx created a visual design which is friendly, sophisticated and inviting with engaging Flash built into the home page to give the impression of modern and specialized products. The use of a distinct accent color can be easily updated to suggest each change in season. The website structure was built to allow for quick expansion and ease of maintenance while emphasizing product variety and quality. Simple and familiar navigation and the use of a breadcrumb trail help make navigation easy.
"I'm thrilled with the design. Visually and usability -- it's a really easy [web]site for the consumer and I've received nothing but praise from customers, colleagues and friends. Everybody says how professional it looks and it really showcases the products," owner Carla Sabloff adds.
Technology
Siteworx felt Mayfair Avenue's ecommerce functionality needed to effectively market the company's products while making shopping simple, convenient and secure, taking customers smoothly through the shopping cart experience. By providing integration of Mayfair Avenue's Quick Books for inventory, tracking and fulfillment along with direct invoicing, newsletter sign-up, and website search Siteworx enabled valuable business tools to help lay the foundation for the company's success.Axiom takes care of the rest -- pricing, options turning into different SKUs, exporting for Quick Books and image resizing. The ecommerce implementation will accept and process credit card transactions and provide reports on purchase activity and customers. The statistics Siteworx provide as hosts allows Mayfair Avenue to further focus their product list.
Cross-publishing into marketing campaign categories has helped in doing press releases leading to several mentions in The Washington Post and The New York Times. Sabloff comments, "[My goal was] to create a retail website that looked professional and an online shopping experience comparable to that of any established retail websites. I expressed what I was trying to accomplish and they understood my needs."
Process
Siteworx built the building and set up the shelves -- Mayfair Avenue can now get people in the doors."Siteworx has always been extremely knowledgeable of the process and extremely flexible in the design phase. They worked with me to accommodate my requests while maintaining the technical and visual quality of the website."
