Case study: AOL Digital Lifestyle

Consumers get "schooled" on digital solutions for virtually every room in the home at this engaging destination that's designed specifically for their needs.

The Challenge:

Simplifying technology is one of the strongest, most consistent attributes of the AOL brand. AOL wanted to capitalize on this perception as millions of consumers upgrade to broadband access and can finally reap the benefits of a fully "digitized" lifestyle.

Designed to provide expert advice and guidance on the dizzying array of technology options coming to market, AOL Digital Lifestyle combines its traditional sponsored Buying Guide services, with online classes, expert blogs, product reviews and news in a complete online experience.

The Siteworx Approach:

Siteworx ensured the major business priorities and preferred brand attributes were incorporated throughout all phases of the engagement--from Design through Integration and Deployment. In addition, prior to the Siteworx engagement, managing and updating content on its traditional Buying Guides was a manual, labor-intensive process. Siteworx recommended and then implemented a content management system to dramatically streamline site management and provide far more flexibility for manipulating content and keeping the site fresh.

The Result:

AOL Digital Lifestyle is a full-service destination that reflects the needs and interests of its tech-hungry, trendsetting target audience. With dedicated sections for video, music, photos, and home networking, the site seamlessly integrates sponsored and user-generated content and provides consumers virtually endless resources to support their buying decisions. With a clean design, and muted, tech-friendly tone, the interface is easy to navigate and encourages consumers to shop and explore in a friendly environment.