Case study: Webinar User Experience
We'll Address...
- Advanced techniques such as Eye Tracking and Session Analysis that help you gain previously unavailable insight into your customers' underlying motivations.
- How leading companies are gaining competitive advantage and improving results by connecting with online audiences and engaging their needs.
- How to get started if you haven't yet focused on User-Centered Design or don't yet have the metrics you need to evaluate the effectiveness of your Web properties.
- The fact that User-Centered Design work is often the most cost effective method of improving your website(s) and has exceptional ROI.
Who Should Attend
If you're a manager or director of User Experience, Product Development, Creative Services, Customer Service, Marketing or Product Management, this is a can't miss opportunity to gain actionable insights and specific steps that you can start using right away.
WHITEPAPER
FEATURED SPEAKER
John Whalen, Ph.D.
Senior Consultant,
User Experience
John is a Usability Professional, Interface Designer and Information Architect with expert knowledge of human cognition and seven years of user-centered design experience. Formerly, as Project Director and Course Instructor at Human Factors International, John managed a team of usability experts and designers for complete design and redesign processes for Fortune 500 clients in the financial, healthcare, e-commerce and government verticals.
John holds a Ph.D. in Cognitive Science from Johns Hopkins University and a B.S. degree in Psychology from McGill University.