News
Siteworx Redesign Makes Communication Arts Site of the Week
October 31, 2005 -
Contact:
703.964.1700
media@siteworx.com
Reston, VA., October 31st, 2005 - Communication Arts, the leading trade journal for visual communications, has featured Cochlear (www.cochlearamericas.com), a Web site designed by Siteworx as its Site of the Week. Recognition is for a combination of exceptional design, usability and technical expertise and is featured on their Web site www.designinteract.com/sow.
Cochlear is a leader in hearing loss implant technology. The Web site's goal is to provide the choices available to candidates as well as support existing recipients. Siteworx Creative Director Rand Kramer and DLC Solutions Producer Ezra Wolf collaborated on the redesign.
"Originally Cochlear was a highly technical and content heavy site. Our aim was to create a warm, consumer friendly site that increased brand awareness. We showed the positive aspects and real-life benefits of what Cochlear implants can do for you," commented Pat Kelley, Siteworx art director.
Adelle Emery, Siteworx Director of Customer Experience, remarked "We segmented the Web site into appropriate user groups to address their needs and speak to them directly. It was important to create a community where real people could share their stories."
The results of Siteworx's efforts lead to an inviting, sympathetic information platform with clear navigation. Siteworx created a Web site that integrated communication, design and technology. A personal tone was established by using subtle graphic touches in the user-friendly navigational interface. Siteworx once again demonstrated the influence of powerful communications.
About Siteworx™
A design, integration and Web applications company, Siteworx achieves award-winning results for clients including AOL, the College Board and PBS. Siteworx helps companies communicate powerfully by creating a satisfying user experience through attractive design, streamlined information architecture, and easy-to-manage technology that integrates with online and offline business applications. www.siteworx.com
About DLC Solutions
DLC Solutions is an award-winning eLearning and Web communications firm specializing in the healthcare community. Located in Washington, D.C., DLC partners with clients to produce engaging, meaningful online strategies that address business needs and exceed expectations. As a result of a strong commitment to its clients and technology innovation, DLC has earned a reputation for excellence among Fortune 100 pharmaceutical and medical device companies, patient advocacy organizations, major academic centers and professional societies. www.dlc-solutions.com
About Communication Arts
Founded in 1959, Communications Arts is the leading trade journal for visual communications. It's the largest design magazine in the world and showcases the top work in graphic design, advertising, illustration, photography and interactive design. Communication Arts was the first major design publication to launch a Web presence in 1995. The site grew so quickly that the content was later divided into three distinct sites. www.commarts.com is an extension of the magazine; www.designinteract.com focuses on multimedia and technology and www.creativehotlist.com is a dedicated career site for creative professionals.
About Cochlear™ Americas
Since launching the world's first cochlear implant system more than 20 years ago, Cochlear Limited and its US headquarters, Cochlear Americas, have brought the miracle of sound to more than 60,000 hearing-impaired individuals across the globe. Cochlear's state-of-the-art technologies, based on extensive research and development at preeminent academic institutions, restore the ability to hear sound and understand speech�enhancing both learning capabilities and quality of life for those with severe to profound hearing loss. Cochlear has remained the market leader in its field thanks to an unwavering commitment to innovation, reliability and customer support. Numerous awards, as well as published scientific data, attest to Cochlear's outstanding product line and unsurpassed performance. Cochlear's promise "Hear Now. And Always." reflects its dedication to durability and service. For more information about Cochlear's products, call the Cochlear Nucleus� Hotline at 800/458-4999 (Voice) or 800/483-3123 (TTY) or visit the Web site at www.cochlear.com.
703.964.1700
media@siteworx.com
Reston, VA., October 31st, 2005 - Communication Arts, the leading trade journal for visual communications, has featured Cochlear (www.cochlearamericas.com), a Web site designed by Siteworx as its Site of the Week. Recognition is for a combination of exceptional design, usability and technical expertise and is featured on their Web site www.designinteract.com/sow.
Cochlear is a leader in hearing loss implant technology. The Web site's goal is to provide the choices available to candidates as well as support existing recipients. Siteworx Creative Director Rand Kramer and DLC Solutions Producer Ezra Wolf collaborated on the redesign.
"Originally Cochlear was a highly technical and content heavy site. Our aim was to create a warm, consumer friendly site that increased brand awareness. We showed the positive aspects and real-life benefits of what Cochlear implants can do for you," commented Pat Kelley, Siteworx art director.
Adelle Emery, Siteworx Director of Customer Experience, remarked "We segmented the Web site into appropriate user groups to address their needs and speak to them directly. It was important to create a community where real people could share their stories."
The results of Siteworx's efforts lead to an inviting, sympathetic information platform with clear navigation. Siteworx created a Web site that integrated communication, design and technology. A personal tone was established by using subtle graphic touches in the user-friendly navigational interface. Siteworx once again demonstrated the influence of powerful communications.
About Siteworx™
A design, integration and Web applications company, Siteworx achieves award-winning results for clients including AOL, the College Board and PBS. Siteworx helps companies communicate powerfully by creating a satisfying user experience through attractive design, streamlined information architecture, and easy-to-manage technology that integrates with online and offline business applications. www.siteworx.com
About DLC Solutions
DLC Solutions is an award-winning eLearning and Web communications firm specializing in the healthcare community. Located in Washington, D.C., DLC partners with clients to produce engaging, meaningful online strategies that address business needs and exceed expectations. As a result of a strong commitment to its clients and technology innovation, DLC has earned a reputation for excellence among Fortune 100 pharmaceutical and medical device companies, patient advocacy organizations, major academic centers and professional societies. www.dlc-solutions.com
About Communication Arts
Founded in 1959, Communications Arts is the leading trade journal for visual communications. It's the largest design magazine in the world and showcases the top work in graphic design, advertising, illustration, photography and interactive design. Communication Arts was the first major design publication to launch a Web presence in 1995. The site grew so quickly that the content was later divided into three distinct sites. www.commarts.com is an extension of the magazine; www.designinteract.com focuses on multimedia and technology and www.creativehotlist.com is a dedicated career site for creative professionals.
About Cochlear™ Americas
Since launching the world's first cochlear implant system more than 20 years ago, Cochlear Limited and its US headquarters, Cochlear Americas, have brought the miracle of sound to more than 60,000 hearing-impaired individuals across the globe. Cochlear's state-of-the-art technologies, based on extensive research and development at preeminent academic institutions, restore the ability to hear sound and understand speech�enhancing both learning capabilities and quality of life for those with severe to profound hearing loss. Cochlear has remained the market leader in its field thanks to an unwavering commitment to innovation, reliability and customer support. Numerous awards, as well as published scientific data, attest to Cochlear's outstanding product line and unsurpassed performance. Cochlear's promise "Hear Now. And Always." reflects its dedication to durability and service. For more information about Cochlear's products, call the Cochlear Nucleus� Hotline at 800/458-4999 (Voice) or 800/483-3123 (TTY) or visit the Web site at www.cochlear.com.